It seems like I should be able to opt out of ads that don't pertain to me. It seems that the advertisers would want me to do just that, and spend their marketing dollars more effectively. Yes, I do watch the occasional car video on YouTube, I am male, and in my mid-thirties, but I'm not in the market for a Ford or Lincoln. I'd love to pretend I'm going to buy some sweet new ride; I'd love to be wooed for my automotive dollar. But I'm afraid you're wasting your money, and I'd like to be able to help.