The development of Kraft Lunchables (and the addition of Capri Sun) is heavily covered by the author.
Salt, Sugar, Fat: How the Food Giants
Hooked Us is about the processed food industry in America. About
the gargantuan businesses behind the way we eat; about the marketing of their
products; about the food scientists they employ to find the perfect combination
of ingredients to keep us coming back for more; and about the collision of
capitalism and health. The author spends most of his time describing the way
things are, and explaining how and why they got that way. It’s not intended to
bring shame to snackers and sugary cereal lovers. It’s meant to illuminate what
went into all of those brightly colored items on the grocery store shelves.
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