My mom gets People Magazine every week. She doesn't pay for it, but it continues to arrive by mail nonetheless. In the past I may have thought they made a mistake, but I am quite sure it is deliberate. Having grown accustomed to enjoying their journalism for a year or so, they hope that my mother will happily fork over the subscription price. Let me tell you, that's never going to happen.
If you've never read People, and I assume you haven't because though it's in my house I haven't, it's basically a slightly more civilized celebrity gawking magazine. Lately it seems they're all about the intricacies and infighting of the royal family. Or I guess that's what people want to read about. It's kind of a chicken and the egg situation.
In the most recent edition dated March 2, 2020, (I never understood why they do this) we learn about Princess Kate: "Why she struggled during her pregnancies but loved giving birth." Now I'm no woman, but "loved giving birth"!! Is that a direct quote? Pardon me Kate, I'm sure you love your children (you can see how little I know about this as I'm not sure how many or what sort of children she has) but you didn't love giving birth. I'm sure I would love New Zealand, but I wouldn't love the preceding 23-hour flight. In the sense that it meant she was done being pregnant, maybe she did love giving birth.
I used to get a couple magazines at my house in Monkton; again, unsolicited. One of them was GQ. Gentlemen's Quarterly is a men's fashion and lifestyle magazine. It arrived sealed from the elements in a plastic pouch. A friend correctly pointed out that there could be no more useless magazine to a resident of Monkton, Vermont.
But I think these may be more than just attempts to drum up a new batch of loyal customers. The practice also effectively increases circulation, and not only that, (dear advertisers) it brings in a whole new audience. Now you can sell to an entire populous that never even knew they needed your products. That's got to be worth some extra bread.
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